Ancient and yet anatomically correct, Poseidon has been the Barney
Greengrass mascot for nearly one hundred years. When we set out to update a rather awkward logo our first thought was to save every ounce of branding value extant. The logo was "updated" with a dual band incorporating a modified Copperplate typefaces and sturgeons. Subtle design method was employed to represent sea, sky, and rocks. Posideon was granted godly
A carefully designed color scheme, balancing the classic deli with a clean tasteful palette was developed. The business card (distributed by the hundreds from small custom displays on the counter) was die cut to accentuate the circular logo.
Spire went on to develop an extensive, and very cost effective, branding plan for Barney Greengrass. Everything from the planning of a photoshoot where "ice" was illuminated on glass sheets to exhibiting the Greengrass delicacies; to packaging of caviar and coffee; to an extensive yet simple website navigation was created. Spire is proud to continually supply Barney Greengrass with an ongoing commitment to consistent and elegant graphics. This project proves out the notion that a well conceived initial branding is ready for any communication challenge.